Packs that can’t be beet

FLORETTE has launched a new pack offering fresh steamed beetroot in a convenient format.

The new fridge pack contains ready-to-eat beetroot that has been peeled and steamed, before being packaging in a resealable pouch.

Elsa Deshiere, brand manager at Florette, commented: “Our research indicated that a big turn off for consumers when faced with using beetroot is the mess and hassle associated with its packaging. We therefore set about creating a solution that would provide consumers with a more convenient format.”