CONFECTIONERY giant Ferrero is backing its recently-launched Nutella B-ready bar with a £2.8m marketing investment to put the brand on TV screens, with ads scheduled to run until the middle of this month.
The seven figure investment has put a 30-second ad for Nutella B-ready on multiple channels. The ad focuses on mid-morning snacking, promoting the brand under the tagline, ‘If you love Nutella in a jar, here it is in a bar’.
Ferrero’s Nutella B-Ready is available at an RRP of 59p for a single bar or £1.99 for a pack of six. The bar comprises a wafer shell filled with Nutella and puffed wheat crispies.
Levi Boorer, customer development director at Ferrero UK, said: “The nation really does love Nutella and people eat it in many different ways.
“We wanted to bring this to life, whilst showcasing our new Nutella B-ready product that allows people to enjoy the taste of Nutella wherever they are.
“By providing the ultimate blend of taste and texture the slightly savoury shell of Nutella B-ready enhances the unique taste of the popular spread.”
