PROTEIN-packed food has been enjoying a serious rise in popularity over the last year, and nut spread brand Whole Earth is encouraging retailers to entice customers into the category through recipe and serving suggestions available online.
The peanut butter brand, which recently launched a new almond butter variant, reckons its range is now broad enough to pair with a variety of sweet and savoury breakfast options.
Kirstie Hawkins, Whole Earth brand controller at Wessanen UK, said that the firm would like to see retailers advising consumers on different recipes and serving suggestions.
