MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados.
The on-pack promotion highlights the brand’s sponsorship of three major music events taking place across the UK this summer, and offers shoppers the chance to win weekend tickets to music festivals Parklife, Boomtown, and Bestival.
Toby Lancaster, category and shopper marketing director at Desperados brand owner Heineken said: “We know that shoppers spend an average of £9.79 on beer and cider with a specific occasion in mind, so on-pack promotions which offer exciting and aspirational prizes can help retailers add real value to their offering and drive sales.
“We also know that Desperados is particularly popular with younger shoppers who are more likely to be hitting the festivals this summer. So, to not miss the beat, retailers should ensure their chiller is stocked up with these limited-edition packs for shoppers looking to celebrate festival season in true Desperados style.”
