Tag: Desperados

Heineken Shelf Talk

Premium going well as Noel draws near

Heineken report on premium beer makes for a positive read in the run up to Christmas season

New look for Desperados

Tequila flavoured beer Desperados has had its first brand redesign in more than 20 years .

A spirited beer promotion

MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados. The on-pack promotion highlights the brand’s sponsorship of three...

Will small be beautiful?

BEER and cider giant Heineken has given some of its brands new looks ahead of the summer. Desperados spirit beers and Old Mout cider are...

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...