Scheme recognises crisp brand for using British potatoes
PLYMOUTH-based Burt Chips has picked up Red Tractor accreditation, meaning the quality assurance scheme’s logo will appear on packs from July.
Burt Chips has been granted Red Tractor accreditation for its use of British potatoes which are farmed responsibly, processed and packed in the UK. The logo will appear on 40g packs from July and 150g packs from September.
Simon Knight, sales and marketing director of Burts Chips, said: “Consumers are increasingly discerning when it comes to snacking, and this is driving the premiumisation of the sector.
“This means the use of high quality British ingredients is increasingly important, as is the process of preparation as consumers look for responsibly farmed and sourced products with artisan appeal.
“With the increased focus on traceability and top class ingredients, products such as Burts Chips with British and regional provenance have come to the forefront. Driven by an increasingly globalised market, it continues to be a strong selling point for our brand.”
