Most wrong on sugar tax

THE majority of shoppers “hugely misunderstand” sugar tax, according to research from Nielsen.
Although nearly eight in 10 shoppers are aware of the new sugar tax, two-thirds incorrectly think it applies to sweets/sugar confectionery, 59% cited chocolate and similar numbers did for biscuits (57%) and cakes (56%).

Overall, the average person appears to believe it applies to at least four product categories, while 28% don’t think it applies to soft drinks – the category it’s solely meant for.

Nielsen said not one shopper surveyed correctly identified the tax only applies to sugary soft drinks.
When the tax comes in, only 36% said they will cut down on sugary drinks, while 46% don’t believe the measure will help tackle obesity.