C-stores are biggest sellers for micro snacks

Research, says Rustlers, shows that new consumers will buy into the microwave snack market because of its Gourmet range.

Channel director Angela Daulby said: “The new gourmet range taps into the high street gourmet food trend.
“The Rustlers Gourmet Classic Burger, packaged in a premium cardboard sleeve, consists of a flame-grilled burger made with 100% beef served in a brioche bun, with cheese, streaky bacon, American-style mustard mayo and tomato relish. “

Daulby added that the range is being introduced with a PMP and continued: “The introduction of price-marking across the range strengthens the offer, providing price-conscious consumers with the reassurance they’re looking for.

“At a time when Rustlers’ price-marked packs are playing a key role in attracting new shoppers to the brand, the convenience channel now accounts for the largest single share of the £100m brands’ sales.”
Rustlers standard SKUs are all available in £2 PMPs, with the Gourmet range marked at £3.