Cake brand Mr Kipling has introduced Orange & Lemon Slices and Lemon Bakewells for Easter.
Innovation controller Karmel Maletta said: “We know shoppers consider Easter as a family-orientated occasion and we wanted to offer a selection of exciting treats which can be shared with friends and family during the seasonal occasion.”
She continued: “Mr Kipling and Cadbury Cakes are already firm family favourites, which is why they’re even more popular at Easter time with them both owning over 80% share of the Easter cake market.”
