Modern life at heart of ads

FAMOUS for the family in its ads in the past, Oxo has created a new family for a modern audience.

The new Oxo family of mum, dad, three children and a pet rabbit will be introduced in ads for stock cubes and stock pots running until next year

Two TV advertisements follow the modern-day family going about their busy daily lives and Oxo helping mum and dad come to the rescue at meal times.

Brand director flavourings and seasonings at Premier Foods Helen Touchais said: “Consumer research shows that the new Oxo family really reminded people of their own home life.”