QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s number one microwave snack.
Convenience foods channel director Angela Daulby said: “Our insights tell us 18-25 year olds are loyal to Rustlers because of our flame-grilling process.”
Daulby added that according to Kantar Worldpanel 35% of micro-snackers are students and young adults and she said convenience stores are likely to be used by 60% of students every week.
