WITH many shoppers looking for value for money and one in four shoppers buying on impulse price-marked-packs can provide real benefits to retailers, suggests Pierre Jackson, category insights controller at Walkers brand owner PepsiCo.
Quoting HIM research he said 61% of shoppers say that knowing a shop sells PMPs makes them more likely to visit.
The top 12 £1 sharing snack lines account for two thirds of sales and Walkers, he said, has 11 out of the 12 best-selling branded £1 PMP sharing snack lines.
They’re part of a collection of PMP sizes and packs designed to serve many different types of consumer demand.
Walkers value 39p PMPs allow retailers to demonstrate value for money to shoppers, he said. The 39p PMP range includes Monster Munch, Snaps, Frazzles, Cheetos and Chipsticks.
Last year, PepsiCo launched price-marked singles packs in its core ranges including Walkers standard bags, Wotsits and Quavers. Jackson said Walkers PMP crisps sell on average 20% quicker in impulse than non-PMP variants. and Walkers standard PMPs sales are currently growing by 7% a year.
Walkers Grab Bags are also available to independent retailers in 75p PMPs across the snacks brand’s core range.
• Mondelez International’s snack brand Ritz Crisp and Thin has recently seen the launch of three promotional 59p PMPs across its 30g range, including the new Sweet Red Chilli on-the-go bag.
