SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on the go, says giant food firm Mondelez International.
The company’s trade communications manager Susan Nash reckons that brings retailers great sales opportunities on everything from breakfast products like its biscuit range Belvita to vended hot drinks.
And savoury snacks are on the up as sales of traditional fried potato crisps decline, she argued. “When done right, savoury snacks deliver on taste while offering a less guilty way to snack.”
Mondelez International is increasing its range of Ritz Crisp & Thin with new 30g bags and three promotional price-marked packs. The brand will also take its Sweet Red Chilli flavour from its sharing-bag range into its on-the-go size packs. Promotional 59p price-marked packs will be introduced for all flavours in its 30g packs.
