BAXTER’S Food Group says its new pickle range will help consumers take the street food experience home.
The Deli Toppers range is made up of individual jars of Spicy Slaw, Red Slaw, Red Onion and Jalapenos each with an RRP of £1.49.
Head of marketing Christine Clarke said: “Street food and casual dining is booming in the UK.
“Deli Toppers takes this trend and helps consumers recreate the flavours they love from their favourite dining experience, in their own home.
“They are a step away from the traditional, bringing life and excitement to meal times, whatever the occasion.”
The launch is to be supported by a digital marketing campaign to raise awareness among the target audience.
