NUTRIPOT, the debut range from Nutripot Nutrition, is aiming to fill a gap in the market by offering consumers ‘healthy fast food’. Available now, each pot contains half of the recommended daily nutrition.
A balance of flavour and functionality, NutriPot is described as the first instant pot range in the category to provide a fortified meal with added vitamins and minerals. By catering to the 64% of female consumers who try to eat healthily the majority of the time and the 74% of consumers claiming they would like to see a greater variety of healthier snacks for eating on the go, the NutriPot range is aimed at unlocking a healthy sales opportunity for retailers.
For the price of a sandwich, each NutriPot provides half the body’s 28 daily vitamin and mineral needs and is available in five variants, selected for their popularity with consumers; Aromatic Thai Noodles, Chicken & Mushroom Noodles, Moroccan Couscous, Quattro Formaggi Pasta, and Pasta Bolognese.
The pots just need hot water to create an instant meal and are high in protein for a fuller feeling, low in saturated fats and contain no added sugar, artificial colours or preservatives. They are veggie friendly too, with no genetically modified soya, or MSG.
Robert Rona, director of new products, Nutripot Nutrition, says: “Consumers want it all and are willing to pay more for premium products with added benefits. The NutriPot range has been developed to deliver great taste, health and convenience and provides retailers with a lucrative opportunity to drive value into the category.
“Each NutriPot contains the essential vitamins and minerals to help keep bones and teeth strong; skin, hair and nails healthy; aid cognitive function; and reduce tiredness and fatigue. Ensuring the body has the right level of vitamins and minerals is also critical to a healthy immune system, supporting the body inside and out. “
The NutriPot range has a RRP of £2.49 and will be available from August through selected retailers and www.nutripot.com
The launch is being supported with a substantial marketing investment which will include digital and sampling activity to drive consumer awareness and trial.