BAGGED savoury biscuits has been the past year’s star performer in savoury snacks according to Burton’s Biscuit Company.
Burton’s joined the savoury sector in 2014 with Fish ‘n’ Chips and Cathedral City Baked Bites.
It recently launched a battle of the sauces by creating brown sauce and red sauce versions of its Fish ‘n’ Chips and asking consumers to vote for their favourite.
Head of category shopper management David Costello advised retailers that with shoppers increasingly choosing baked savoury snacks it is crucial that they are merchandised together in a prominent position in stores and are given enough space to enable the range to grow.
