LIMITED-edition Skittles packs are giving consumers the chance to win Google Play credit this summer.
And entrants who don’t win the £5 credit will get a free in-app item from the Google Play store.
That’s an instant win on every pack, and brand owner Wrigley says the promotion aims to drive incremental sales in, and bring new shoppers to, the category.
The Google Play promotion will feature on all Skittles flavours including Fruits, Crazy Sours, Wild Berry and Tropical.
Entry codes will appear on 55g singles bags and 174g sharing pouches.