CONSUMERS are looking for more than taste from the products they consume, particularly those with a work-out plan, according to Nurishment.
“As awareness grows of the positive impact food and drink can have on the body, they’re looking for products with specific functional benefits,” said Nyree Chambers, head of marketing for the brand.
“Nurishment Active, a complementary post-exercise nutritional drink, fits the bill. It is designed to help consumers recover after they have given it their all in a tough exercise session. It’s ideal for people on the way home after a workout or an intense sports session.”