Valuing the flavoured milk market at £318m, Mars says chocolate is still the favourite flavour with a 32% share of the market.
And it argues its 350ml bottles of drinks based on Mars chocolate brands provides retailers with ideal on-the-go packs.
General manager for Mars Chocolate Drinks & Treats Michelle Frost said: “We believe our continued commitment to introduce new flavours will strengthen and drive category growth.”
• Consumers are continually looking for functional and convenient drinks, says Nyree Chambers, head of marketing for Nurishment enriched milk drink.
And she says Nurishment meets both of those demands with a mix of vitamins and minerals in take-home and ready-to-drink lines.