UNILEVER UK is launching a new £1.6 million Easter marketing campaign to promote Stork with Butter, comprising of TV, social and digital VOD marketing.
The TV advert, airing on 7 March, will launch the campaign and show consumers how Stork with Butter can be used to make light and fluffy cakes as well as buttery and creamy icing.
The TV ad shows two women baking cakes – one using Stork with Butter and the other using conventional block butter.
The ad’s closing frame invites people to search for the brand’s Easter recipe: white chocolate Easter Bunny Cake.
Pedro Costa, brand manager for Stork at Unilever UK, said: “We’re excited to launch our Easter campaign which shows that ‘Every Cake’s A Winner’ when you bake with Stork with Butter, producing a rich, creamy icing and a buttery taste every time.”
Unilever UK says Stork with Butter has performed exceptionally well since it launched in May 2015, generating over £2.3 million in value sales and selling more than 1.83 million units.
Stork with Butter is available in 400g tub format with an RRP of £1.99 and in retail cases of 16.