Striking the sweet spots

SUGAR confectionery is said to remain in growth.
And – at a time of food price deflation, constant promotion, price-marked packs and value-savvy consumers – any growth achieved in the last year looks like a decent category performance.

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FRUIT confectionery sales in the UK are now £621m or just a little below £10 per person per year. Much of that market is available to c-stores and Scotland is one part of the UK where people love their sweets.

LAST month was the month for Valentines. And a marriage took place in the sweets world as two of the best known names in sugar confectionery Maynards and Bassetts tied the knot in a brand merger designed to bring new excitement to the category.

RETRO sweets continue to jog adults memories of the sweet treats of youth. But the classics are being joined by new sugar-free confectionery, movie tie-ins and more.