DAIRY Crest is putting more sizes of two of its biggest spread brands, Utterly Butterly and Country Life, which it says have combined sales of £84.4m, into price-marked packs.
Utterly Butterly 250g has been marked at £1 and the 500g pack now carries the lower price-mark of £1.89, down from £1.99 .
Both are available in eight-pack cases.
The new Utterly Butterly packs will be available from 12 April, while Country Life 250g will launch on 26 April.
Marketing manager of spreads Neil Stewart said: “The new PMPs have been created to allow the convenience retailer to meet the trend towards shoppers using more channels than ever in their grocery shopping repertoire.”
Other activity from Dairy Crest includes the launch of three new cheddar varieties in its Cathedral City range.
The new range of 180g blocks features Smoked, Caramelised Onion, and Sweet Chilli cheddars.
Cathedral City marketing manager Elaine McCague said: “Consumers are looking for meal inspiration to add interest and variety to everyday eating occasions.
“While the market for flavoured cheese remains relatively small, it is seeing growth ahead of the market.
