LANARK biscuit manufacturer Border Biscuits is to invest £4.3m in the next year to increase production and reposition the brand.
And it is introducing a family of characters, the Biscuitiers, to promote its biscuits.
The seven characters each have their own personalities and will be introduced in a trade advertising campaign before appearing on TV later this month.
Brand and marketing manager Lesley Ann Gray said: “We’re a family-owned business and all of our staff share our vision of making exceptional biscuits and we go to great lengths to do this.
“We really wanted to tell this story through our biscuit portfolio and feel the family Biscuitiers creative really encapsulates the company ethos.”
