TOBACCO firm JTI has taken number one volume tobacco manufacturer spot in the UK says the firm, quoting statistics from research firm Nielsen’s Market Track figures for December 2015, where tobacco totals include combined cigarettes and RYO volume.
The company’s own estimates for last year suggest it took a 42.4% share of the £15bn tobacco market and that it had the UK number-one brand of cigarettes in Sterling and the number-one RYO brand in Amber Leaf.
A company spokesperson said: “We continue to invest in the trade through a combination of an award-winning sales force, merchandising solutions, JTI Advance, retailer engagement events and a Customer Careline. JTI offers the complete support package to help retailers maximise sales from tobacco.”
