MARS has added six items to its 50p PMPs range.
The new PMPs feature Mars, Snickers, Twix, Bounty, Maltesers and Maltesers Teasers.
A range of POS materials has been developed including standees and shelf barkers.
Mars trade communications manager Bep Dhaliwal said: “Price-marked packs now account for 60% of sales at independent stores and we expect to see this rise again in 2016.”
