SYMBOL group Lifestyle Express has launched two new symbol store formats in a bid to help its retailers compete with discounters and other stores.
Lifestyle Value is designed, the group says, for locations where price and competition are overwhelming factors.
“The stores offer shoppers an abundance of deals, value and pound zones, leaving customers under no illusion about the value they get by shopping in store,” the group said.
Lifestyle Extra is a neighbourhood convenience store designed to feature a full range of foods, impulse lines, essential goods and services.
“Our new formats, with their strong focus on value, enable retailers to offer exactly what their customers want and need, tailored to their trading locations,” said Stuart Johnson, Landmark Wholesale retail controller.
