MAY the force of calcium be with you! Kerry Foods is featuring Star Wars on an on-pack promotion on Cheestrings from this month.
Packs will feature two Topps collectable cards and individual Cheestrings packaged to look like lightsabers. The promotion will be supported by a £1.5m campaign for four weeks from 23 November.
Tom Willcock, kids’ dairy snacks marketing manager at Kerry Foods, said: “We are once again leading investment and innovation with a partnership that we hope will have real traction with parents.”
