WARBURTONS reckons it’s taking a giant leap to grow sales of bakery products with its latest launch.
Warburtons Giant Crumpets come in packs of two and have an RRP of 69p.
Innovation director Darren Littler said: “With our standard crumpets firmly holding their place as a number-one selling product nationwide, the best has just got bigger.”
Warburtons has invested £7m in a new crumpet plant at its Bolton bakery and will be supporting Giant Crumpets in a £25m marketing campaign.
