Sugar confectionery is more popular than ever at Halloween says Wrigley and it is aiming to send sales soaring with themed packs this year.
Skittles Darkside pouches and single packs contain flavours such as Forbidden Fruit, Midnight Lime, Blood Orange, Pomegranate and Dark Berry.
Starburst Trick or Treat sharing bags contain Apple, Raspberry and Orange flavoured chews and, in true trick or treat fashion, consumers will have to chew the sweet to find out whether it is sweet or sour.
Confections marketing manager Dan Newell said: “These two limited-edition launches are designed to help retailers capitalise on the Halloween opportunity, with Starburst offering a truly engaging chewing experience and Skittles presenting consumers with something dark and previously unknown in the UK.”
