Identifying Halloween as the third-largest spending occasion of the year, Coca-Cola Enterprises has launched a special Fanta pack for the period.
Pumpkin lanterns feature across 2-litre Orange, Orange Zero and Fruit Twist variants and on 6 x 330ml and 8 x 330ml multipacks.
The themed packs will be promoted with in-store visuals, point-of-sale material and an outdoor advertising campaign.
And the brand is joining MTV for a #TrickorTreat prize draw in which winners will be unaware if they’ve won a treat or a trick until the moment the prize is delivered.
