BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy, head of marketing at AG Barr.
“Retailers should ensure they stock sharing-size bottles of trusted, well-loved soft drinks brands to drive purchase,” he said.
“Sharing-sized bottles can also be grouped with other products by occasion.
“Dual-site related products to increase impulse sales. An off-fixture branded display will encourage additional impulse purchases, particularly if these are located next to related night-in products, for example chilled food or crisps and snacks.”
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