BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers making impulse buys, reckons Amy Burgess, trade communications manager at Coca-Cola Enterprises.
“Providing a range of soft drinks in 4 x 330ml multipacks and a choice of larger, sharing formats of colas and flavoured carbonates ensures there is something for everyone to enjoy.
“Retailers should consider theming displays to tie in with any notable sporting occasions, TV moments or events, which will appeal to customers choosing to enjoy these at home.
“Creating eye-catching displays designed specifically to target consumers shopping for their night-in and giving them a designated space in store, will help increase sales, especially impulse buys.
“Cross merchandising soft drinks with meals, is a great sales opportunity for retailers, providing consumers with value for money.”
