HIGH numbers of new snacking products introduced in the last year have led to confusion on the shelves, Matt Collins, trading controller convenience at KP Snacks says.
He said: “Crisps and snacks is a complex category for convenience retailers to get right, but more and more of them are wising up to the opportunities presented by stocking a core range of the best-selling brands.”
His top tips for merchandising back to school products are: create a dedicated fixture to encourage trial and cross-category buying; use window posters and shelf barkers to catch the eye; and consider using dump bins to maximise impulse sales.
It includes: create displays that capitalise on the lunchtime opportunity; keep customers interested by changing displays regularly; and promote PMPs as they are a great deal for school kids.
Vimto UK marketing controller Emma Hunt said: “Healthy choices also play an important part in these purchase decisions.
“Both Vimto Minis and the 250ml Panda juice drink range have no added sugar and clearly communicate both brands’ healthier credentials, helping to make purchase decisions easier for parents.”
Hunt said that according Nielsen the Vimto ready-to-drink range increased sales by 17.8% in the year to April 2015.
