BIG names from music and television feature in the latest promotions by Wham owner Tangerine Confectionery.
The music-themed Sweet Beat competition will run from August until January 2016 and feature on 25m wrappers.
Prizes include Beats headphones, UrBeats earphones, and Beats Pill portable speakers as well as Ticketmaster gift cards and digital downloads on iTunes or Spotify.
The promotion will feature on all new orders of Wham Original Chew Bar, Dip Dab, Sherbet Fountain, Refreshers Roll, Flumps, Candy Sticks, Black Jack Chews, Fruit Salad Chews, and Wham Cosmic Chews.
Senior brand manager Gillian Clarke said: “We hope to capture the imaginations of new customers and reward our loyal fans alike.”
Tangerine has also entered into a licence agreement with Nickelodeon to create limited-edition packs of SpongeBob SquarePants and Teenage Mutant Ninja Turtles chews.
Teenage Mutant Ninja Turtles Power Chews are available in a 180g sharing bag with an RRP of £1.49 and feature all four characters from the children’s superhero TV show.
The SpongeBob SquarePants Sharing Bag is also 180g at £1.49 and includes Fruit Salad flavours Original, Kiwi & Melon, Strawberry & Rhubarb and Apple & Blackcurrant.