Old Mout, which originates from New Zealand, was launched in the UK market last year to compete in the world cider market.
Heineken’s brand unit director Emma Sherwood-Smith said: “The campaign aims to associate the brand with an adventurous lifestyle and encourage people to try the unexpected fruit and cider combinations.”
The brand recently added a Pomegranate & Strawberry flavour to the existing Kiwi & Lime and Passionfruit & Apple flavours.
All three will be promoted in the campaign.
Sherwood-Smith added: “Heineken has ambitious plans across the cider portfolio and we’re hopeful this campaign will build on a very successful launch in 2014 and encourage Old Mout consumers to embrace their inner kiwi.”