New cider is in the limelight

REFRESHING summer fruits are at the heart of Heineken’s latest release under its Old Mout cider brand.

Old Mout Watermelon and Lime has an ABV of 4% and is made from natural flavours. Available in 500ml bottle format, the new addition is also gluten-free and vegan-friendly and has the lowest sugar content of the Old Mout portfolio.

The release follows on from the success of Old Mout’s Pineapple and Raspberry variant which launched in 2019.

A social media campaign will run throughout the summer to support the new watermelon and lime flavour. 

Rachel Holms, marketing director at Heineken UK Cider, said: “With strong consumer taste test results, as well as a dynamic flavour combination of watermelon and lime, we believe we have an exceptional, new flavour at our disposal. Watermelon & Lime has mass appeal, which will ensure that not only will our consumers get a refreshing taste, but our retailers can realise the full potential of their premium cider offering to boost their sales further.”