As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks brands have planned for the hot months ahead. Look out for flavour, for craft, for reduced sugar and for campaigns and promos designed to catch the summer vibe.
IS summer a boom time for food and drink retailers? Only in some product categories.
A 12-week period in 2014 taking in much of June, July and August accounted for just over 23% of the year but only slightly more than 22% of GB yearly take-home food and drink spending, explained Mark Thomson, business unit director of retail industry researcher Kantar Worldpanel.
But some food and drink is in high demand during the summer including ice cream, burgers, fruit and veg and many types of beers, wines, spirits and soft drinks.
Cider is 25% more likely to account for spend during the summer than in the year overall. Almost 28% of its yearly sales last year went through in the 12 week period to 17 August 2014. Beer and lager was 13% up on its average sales rate in the summer period.
Soft drink sectors such as mineral water and fruit squash also over-trade in the summer months, he said. Overall, 65% of shoppers will, on average, purchase fruit squash over the summer months and purchase in the category four times over the three summer months. Summer sales boosts are also seen in canned carbonates and yogurt drinks.
