RESPONDING to what it sees as rising demand for PMPs, Kepak Foods recently launched Rustlers Super 6, a range of its six most popular Rustlers products, all price-marked at £1.99.
“Despite many indicators showing that the economy is improving, price sensitivity will remain and retailers will continue to benefit by offering shoppers price-marked packs,” said John Armstrong, marketing director of Kepak Convenience Foods.
“The introduction of price-marking across the range strengthens our offer, providing price-conscious consumers with the reassurance they’re looking for.”
