CHEWITS celebrates a half century of trading in 2015 and is launching a blackcurrant retro pack to celebrate.
A spokesperson said: “It is consumers’ repeat purchasing that has taken the brand to this important milestone and proves that there is still a lot of love for the brand.
“The fruit chewy sweets category is particularly buoyant in the UK.
“Currently valued at £135m it has seen exceptionally strong 9% value and 5% volume year-on-year growth.
“Chewits has recently launched two new varieties of 180g share bags.
“Chewits Chewmix contains favourites from the range.”