50 years of chew

ChewitsCHEWITS celebrates a half century of trading in 2015 and is launching a blackcurrant retro pack to celebrate.

A spokesperson said: “It is consumers’ repeat purchasing that has taken the brand to this important milestone and proves that there is still a lot of love for the brand.

“The fruit chewy sweets category is particularly buoyant in the UK.

“Currently valued at £135m it has seen exceptionally strong 9% value and 5% volume year-on-year growth.

“Chewits has recently launched two new varieties of 180g share bags.

“Chewits Chewmix contains favourites from the range.”