CHARACTERS from family film Despicable Me are to feature on the latest products from Icefresh Foods.
The ice cream lollies in the shape of Minions and push-up ice lollies are being launched to coincide with the release of the latest film in the series this summer.
Brand manager at Icefresh Scott Wilson said: “Over the years we have built up a great portfolio of own-label and branded frozen desserts and have had a great amount of success.
“We have a series of character ice cream lollies including Star Wars, Hello Kitty and Peppa Pig.
“We want to keep developing our licensed offering and Despicable Me will be a welcome option.
“We’re looking forward to working with such a well-loved brand, especially with the upcoming Minions film.”
