LEES of Scotland says it has already seen increased growth and distribution of both its single and multipack bars following recent design changes to its packaging.
“The bars have been designed to give prominence and high impact on the shelf, making sure the products are at the forefront of consumer’s minds and their first choice when picking up a confectionery bar as a last-minute purchase,” said Bert Croll, the company’s sales director.
“The snacking culture within the UK is continuing to grow as consumers are looking for treats they can consume on the move. It is important to cater for these people by making sure you stock products that can be consumed on the go like Lees Macaroon or Raspberry Coconut Ice.”
