The latest KitKat marketing campaign is encouraging consumers to “celebrate the break”.
KitKat brand owner Nestlé says the campaign, launching this month, will include TV and digital advertising at a cost of £10m, which is more than double the brand’s spend in 2014.
The TV ad will feature on ITV and Channel 4, as well as digital channels such as ITV Player, Channel 4 On Demand and YouTube.
The firm will also use Twitter and YouTube to promote the campaign.
The campaign hashtag #mybreak will be moulded into the chocolate of KitKat bars.
The campaign puts the focus on the individual’s own special break moment. That could be anything from having a cup of tea, to checking Facebook, or simply doing nothing.
On the back of the promotional activity, the brand will also be introducing a new flavour. KitKat Toffee Treat is available as a limited-edition four-finger pack as well as a permanent two-finger eight pack.
The four-finger bars feature wafer fingers covered in a blend of toffee flavour white and milk chocolate. The
two-finger version has wafers covered in a blend of toffee flavour white and dark chocolate with a milk chocolate base.
The four-finger bar has a recommended retail price of 58p and the RRP for the eight-pack is £1.59.
