HOME baking saw a year on year increase of 0.9 % last year according to Dr Oetker.
Gill Davies, executive head of marketing (ambient) at Dr Oetker UK, said: “It’s important to understand the importance of categories outside of confectionery.
“Lighter bakes are a key trend during the season, with home bakers opting for classic lemon drizzle cakes and victoria sponges. “Families are looking to get creative during the holidays.”
