STORCK UK has launched its Toffifee Seasonal pack as part of a campaign it says is designed to increase confectionery sales in the festive period.
The new 400g pack will be marketed as a perfect treat for sharing with the family during major occasions over Christmas.
Designed to target those consumers who trade up ahead of the festive season, the pack will feature a Christmas design and craft game.
The launch is supported by a £3m national campaign, including TV advertising, featuring the tag line: “There’s so much fun in Toffifee”.
Andy Mutton, sales director at Storck UK, said: “The most recent media campaign delivered incredible results for Toffifee and we are confident that the national TV campaign will build on this success across the key Christmas sales period and ongoing in 2015.”