SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m.
The first element is a new TV ad called – “Filter the unnecessary. Keep the good stuff.”
The TV ad is being supported by outdoor advertisements and digital activity that highlights the contrasting worlds of a night out – one before the ‘pretentious stuff’ has been filtered out and one after.
