NPD fuelling confectionery growth


RESEARCH firm Key Note’s recent report, Confectionery 2014, identifies NPD as the driving force in confectionery growth.

The researcher says that as raw material prices rise, companies are concentrating on extending existing brands and creating cross-sector products such as ice-creams and biscuits based on the most popular names in confectionery.
New sizes and seasonal packaging are other ways in which companies extend the appeal of established lines.