Sausage brand set to spend £1m


MATTESSONS is using a touch of adventure to promote its smoked sausages as an easy way to add excitement to a quick family meal.

The £1m ad campaign, which began airing recently, gives a mother the chance to stick with her normal choice of menu, or add a twist with Mattessons.
“Mattessons Smoked Pork Sausage is a really versatile product, and is a great way to add variety to ordinary mealtimes,” said brand manager, Charlotte Kerr.
“It can be added to pasta dishes, used as pizza toppings and as a salad accompaniment, and with 92% pork content mums can be assured that they are adding a good quality meal component that will add a delicious twist on everyday evening meals.
“Last year’s TV campaign saw sales uplifts of 6% across grocery retailers in Scotland and we are confident that the new TV campaign will be even more successful. Leading brands such as Mattessons attract consumers to the chiller in store so it is important retailers stock up on Mattessons Smoked Pork Sausage ahead of the above-the-line activity.”