IRN-BRU is highlighting its role as Official Soft Drink of the Glasgow 2014 Commonwealth Games with a new TV advert which will air from the start of this month.
Brand owner AG Barr says its ‘Born to Support’ advert aims to rouse the sporting pride and passion of Scots across the country, encouraging them to get involved in Glasgow 2014, the biggest ever sporting event to be held in Scotland.
The TV advert will run for four weeks on STV, Channel 4 and video on demand. For stores there are special packs and dedicated POS materials.