AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet flavours.
Aimed at 22-26 year-olds, the alcoholic Fruits range comes in three flavours: Zesty Lemon, Raspberry & Rhubarb and Black Cherry.
It’s packaged in 330ml bottles and has an ABV of 4%.
Crabbie’s will be supporting the launch with a consumer campaign through the summer and beyond, which will include PR, digital, and social media activity designed to reach young adults.
