PRICE-marked bottles of spirits are particularly useful for convenience stores, which will often have them on display behind the counter.
They allow the consumer to see the price of products at a glance and can resolve the common problem of shelf-edge price labels being obscured by the counter, says Whyte & Mackay,
The firm says price-marked bottles of blended whisky are growing and now take 6% of the market.
Price-marked vodka accounts for nearly a fifth (19%) of all vodka sold in convenience stores. Although the category as a whole is relatively flat, the PMP segment is growing fast, it says. But it doesn’t recommend using round-pound prices.
“Consumers tend to associate round pounds with lower-cost products and therefore it is assumed that pricing spirits at £13.99, for example, increases the perceived value of the product,” the firm said.
